“Demonstrating values beyond product sets the [Skullcandy] brand apart in a sea of competitors, which in turn makes for a unique, distinguishable brand identity.”
“Going private in 2016 freed up Skullcandy to again be a lifestyle brand that can connect with edgy new artists favored by its customers.”
About Skullcandy, Inc.
Founded in 2003 and based in Park City, Utah, Skullcandy develops, manufactures, and markets true wireless, wireless, and wired headphones. Skullcandy is a market share leader in providing affordable, high-quality audio products and focuses on developing bold and creative designs.
Mill Road increased its public shareholdings in Skullcandy as its diligence increasingly revealed the strategic value of owning more shares prior to making a bid to acquire the company. Mill Road’s large shareholding gave it an economic and voting advantage over other bidders that proved conclusive in acquiring the company.
As a private company, management and Mill Road have worked together to divest unrelated operations, streamline the cost structure, enhance digital capabilities and return the company to its original roots as an edgy, style-oriented brand with a broad colorful assortment and music focused marketing.